sean is the proprietor of a bar in dublin. he realises that nearly all his customers have become unemployed alcoholics and can no longer afford to patronise his bar. to solve this problem, he comes up with a new marketing strategy that allows his customers to drink now and pay later. cleverly, he keeps track of all the drinks consumed by whom on a ledger (obviously on a computer with all the data on the individual drinkers) and thereby granting them loans.
word gets around fast about sean's drink now pay later bar and very quickly, sean has the highest volume of wet sales outside of lansdown road rugby ground. his suppliers grant him longer credit terms and lower prices. by providing his customers freedom from imediate payment, sean gets no resistance when he frequently increases his prices.
sean's gross sales volume increase becomes exponential and hard to finance with sean's limited reserve's, so he goes to his bank to ask for an increase on his overdraft. a young dynamic vice-president at the bank recognises that these customer debt's constitute valuable future assets and increases sean's borrowing limit. the bank see's no problem as the debt is secured by unemployed fixed income alcoholic drinkers.
at the bank's corporate headquarters, expert trader's figure a way to trade the debt on at a profit and make massive commissions and transform these loans into long term, high yeild collaterised debt obligations known as DRINKBONDS, ALKIBONDS and PUKEBONDS. they have their credit rating agency rate these securities as triple A and sell them on in the international securities market to other bank's......


