you could call it a con, but almost all marketing would then be in the same category.
Buy now for less than 5 thousand pounds - it's £4,999
Buy one get one free - be fair nobody can give things away, true we have loss leaders but we pay something for them, we want £xxxx pounds for it so we advertise it for twice the price then discount it for the sale.
These are things we have lived with for as long as we can remember, long gone are the days when a sale was an opportunity for companies to get rid of old and unwanted stock, nowadays companies carry less stock and very few sales are to get rid of surplus.
Do you really believe "Lawyers for you" (or whatever thier name is) really do hope that you will never need to use them as they say in thier advert ?
Can you really buy things VAT free in this country, of course not, a company cannot decide that you don't have to pay any VAT, they simply inflate the price by 20% then discount 20% off the price and calling it "your VAT contribution".
It is all just marketing, we can ignore everything they say and look at the bottom line, how much do we pay, is it value for money, can I afford it, do I want/need it.
There are bargains to be had, there are daily rip offs (why can I buy a mobile phone for £10 but cannot get a decent razor blade pack for that price is a razor blade so much more to produce than a mobile phone ?), why does it cost more for Sasha to have her hair cut and styled at the hairdresser than it does me, my hair is longer than hers and we use the same unisex hairdresser.