Cycling fans will be familiar with "The Devil", otherwise known as Didi Senft, the character in devil's costume who awaits the riders at mountain top finishes.
It's been reported that the reason Didi gets less television exposure recently is because he has attracted sponsorship from outwith the official sponsors of the events. Nevertheless he is still in attendance, not only at Le tour, but at many major races throughout the year; he's actually a genuine fan of the sport.
Google will point you, if you have an interest, to many articles and interviews relating to Dieter Senft and his many exploits. Just by the way, he also makes very large bicycles.
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