His first appearance was in October 1958 in "A Bear Called Paddington".
He was a constant feature of my childhood and the music still gives me a very simple pleasure whenever I hear it.
And since he has seen the light and added Marmite to his sandwich options, I am impressed that someone of his age is still willing to try new things - a great concept for SH
Btw a new book is being published next month to celebrate his half-century.
Have any other characters lasted so well from our childhoods?