Rebranding/Repackaging

7 Apr 2009

This seems to be going on a lot lately....with Sainsburys i think it was renaming the fish pollack........ 'Colin' as they found people to embarrassed to ask for it.....even getting someone to design a Jackson Pollack inspired 'red or dead' type packaging :shock:
(apparently Colin is french for hake, which is very simlar to pollack...they havent just plucked a guys name out of thin air :giggle: ....oh yes I'll have half a pound of Kevin and a quarter of Tristran please)
we have Bounty being renamed Plenty, and we all know about the Oil of Ulay/Olay, Opal fruits/starburst or the Marathon/Snickers debacle
even herbal essences is being remarketed in swish new bottles....
does anyone fall for this....do they think ooohhh thats a nice new bottle I think I'll try it, or wow its changed its name.....it must be better...... or do you wish they'd leave well enough alone and stop fannyong about with things we know/love and find familiar?
does changing name/packaging make it instantly more popular or do people think "pish p'shaw...what a load of old wank" and boycott it? dunno

will be back to this later, Im off for a plate of Colin n chips!

7 Apr 2009

"Ooh What are you enjoying?"
"Colin!"
"Phwoar! Sounds fun!"
"It is, a bit fishy mind you, and there's a few lumps, but it slides down no problem."
No embarrassment there whatsoever.
I love the idea of calling a fish "Colin" but I'd rather hoped they'd done it for comedic value rather than it is a gallic inspired name for Hake. They missed a trick there, we could have had "Jake the Hake" (Diddle Diddle Diddle Dum) Rolf could have done the adverts and it would have been a huge hit.
Where will this end, should we all boycott the pleasant Welsh name of Myfanwy? is Coq au Vin now likely to be Chicken in White Wine? Le Coq Sportif, Clucking Sporty Cluckers?

7 Apr 2009

I've been rebranded...
anyone wanna eat me? :rascal:

7 Apr 2009

Quote by Witchy
I've been rebranded...
anyone wanna eat me? :rascal:

If you promise to wear that dress...
I'd even bring Colin with me.

7 Apr 2009

Quote by Witchy
I've been rebranded...
anyone wanna eat me? :rascal:

Can i get a sample please? :mrgreen:

8 Apr 2009

Quote by Bonedigger
This seems to be going on a lot lately....with Sainsburys i think it was renaming the fish pollack........ 'Colin' as they found people to embarrassed to ask for it.....even getting someone to design a Jackson Pollack inspired 'red or dead' type packaging :shock:
(apparently Colin is french for hake, which is very simlar to pollack...they havent just plucked a guys name out of thin air :giggle: ....oh yes I'll have half a pound of Kevin and a quarter of Tristran please)
we have Bounty being renamed Plenty, and we all know about the Oil of Ulay/Olay, Opal fruits/starburst or the Marathon/Snickers debacle
even herbal essences is being remarketed in swish new bottles....
does anyone fall for this....do they think ooohhh thats a nice new bottle I think I'll try it, or wow its changed its name.....it must be better...... or do you wish they'd leave well enough alone and stop fannyong about with things we know/love and find familiar?
does changing name/packaging make it instantly more popular or do people think "pish p'shaw...what a load of old wank" and boycott it?
will be back to this later, Im off for a plate of Colin n chips!

I can answer the bit in bold Mrs B.
I'm sure the UK was the only country to call Ulay Ulay, the rest of the world called it Olay. So the manufacturer changed the name in the uk to Olay to have brand equity. The same for Cif/Jif and Bounty/Plenty.
Thats how it was explained to me anyway. Hope it helps.

8 Apr 2009

I'm sure I read somewhere that Starburst are about to be rebranded as Opal Fruits.

8 Apr 2009

Quote by Freckledbird
I'm sure I read somewhere that Starburst are about to be rebranded as Opal Fruits.

Over xmas I bought some Starbursts from Asda that were called Opal Fruits!!

8 Apr 2009

The other A friend offered me a sweet, it was awfull. As a local excercise Opal friuts had been rebranded as Olay... Awfull.
Also, I'm sure I heard a couple od years ago of an ex colleague who had a terible case of Jiffolis.
lp

8 Apr 2009

Quote by lyns
This seems to be going on a lot lately....with Sainsburys i think it was renaming the fish pollack........ 'Colin' as they found people to embarrassed to ask for it.....even getting someone to design a Jackson Pollack inspired 'red or dead' type packaging :shock:
(apparently Colin is french for hake, which is very simlar to pollack...they havent just plucked a guys name out of thin air :giggle: ....oh yes I'll have half a pound of Kevin and a quarter of Tristran please)
we have Bounty being renamed Plenty, and we all know about the Oil of Ulay/Olay, Opal fruits/starburst or the Marathon/Snickers debacle
even herbal essences is being remarketed in swish new bottles....
does anyone fall for this....do they think ooohhh thats a nice new bottle I think I'll try it, or wow its changed its name.....it must be better...... or do you wish they'd leave well enough alone and stop fannyong about with things we know/love and find familiar?
does changing name/packaging make it instantly more popular or do people think "pish p'shaw...what a load of old wank" and boycott it?
will be back to this later, Im off for a plate of Colin n chips!

I can answer the bit in bold Mrs B.
I'm sure the UK was the only country to call Ulay Ulay, the rest of the world called it Olay. So the manufacturer changed the name in the uk to Olay to have brand equity. The same for Cif/Jif and Bounty/Plenty.
Thats how it was explained to me anyway. Hope it helps.
But why did they have to have a different name in the UK in the first place? Surely it would have made sense to maintain the brand name wherever they were subsequently launched?

8 Apr 2009

Quote by fluff_n_stuff
This seems to be going on a lot lately....with Sainsburys i think it was renaming the fish pollack........ 'Colin' as they found people to embarrassed to ask for it.....even getting someone to design a Jackson Pollack inspired 'red or dead' type packaging :shock:
(apparently Colin is french for hake, which is very simlar to pollack...they havent just plucked a guys name out of thin air :giggle: ....oh yes I'll have half a pound of Kevin and a quarter of Tristran please)
we have Bounty being renamed Plenty, and we all know about the Oil of Ulay/Olay, Opal fruits/starburst or the Marathon/Snickers debacle
even herbal essences is being remarketed in swish new bottles....
does anyone fall for this....do they think ooohhh thats a nice new bottle I think I'll try it, or wow its changed its name.....it must be better...... or do you wish they'd leave well enough alone and stop fannyong about with things we know/love and find familiar?
does changing name/packaging make it instantly more popular or do people think "pish p'shaw...what a load of old wank" and boycott it?
will be back to this later, Im off for a plate of Colin n chips!

I can answer the bit in bold Mrs B.
I'm sure the UK was the only country to call Ulay Ulay, the rest of the world called it Olay. So the manufacturer changed the name in the uk to Olay to have brand equity. The same for Cif/Jif and Bounty/Plenty.
Thats how it was explained to me anyway. Hope it helps.
But why did they have to have a different name in the UK in the first place? Surely it would have made sense to maintain the brand name wherever they were subsequently launched?
Can't answer that i'm afraid but to be fair most people that now go out to buy Olay will ask for Olay only a few will ask for Ulay.
From a business sense I guess it saves on advertising to have one name for a product. To change a products name on the front isn't the end of the world. Customers will still buy the product and in time will almost forget that it was ever called anything else.

8 Apr 2009

oh i dont know lol you can tell a persons age by what they call a product
i still get asked for a marathon every now and then and i giggle with them on showing their age