This word thing suddenly reminded me of an exercise I have in a book, 101 Experiments in the philosophy of everyday life. I'm sure they won't mind me taking an excerpt now their book is plugged - but if a mod thinks otherwise, then please pull this post. Some of the exercises are fascinating, this is one of them, it really works, sooo weird! .......
'Choose a place where no one can hear you. Take what comes to hand, the most ordinary object - a pen, watch, glass, button piece of clothing , etc., anything. Its name is known, its presence familiar. You have always called this object the same word. Consistent, natural, normal.
Now take this inoffensive, familiar, safe little object in your hand. Repeat its name, in a low voice, as you look at it. Stare, for example at the watch in your hand and repeat: watch, watch, watch, watch, watch, watch, watch. In a few seconds the familiar word detaches itself, and hardens.
You find yourself repeating a series of strange sounds. A series of absurd and meaningless noises, that denote nothing, indicate nothing, and remain insensate, formless or harsh.
You probably experimented like this as a child. Nearly all of us have felt the extreme fragility of the link between words and things. As soon as it is twisted, or pulled, or distended, that link becomes problematic. It becomes contorted, or it breaks. The word dries out and crumbles. A scattered shell of sonorous inanity.
And what happens to the object is no less startling. It's as though its substance becomes thicker, denser, cruder. The object is somehow more present, and differently so, the moment it escapes the fine net of recognisable syllables.
You should repeat this game of dissociation. Try to observe the moment when meaning dissolves, and how a new, raw reality emerges outside of words.
Glimpse the hard scale beneath the prose. Repeat the same word several times, for the same object, and dissipate all meaning. Is it not marvellous? Terrifying? Funny? Just a few seconds are enough to tear that fine film within which we make sense of things, smug with the power of giving things a name.'